Freelance Copywriter & Content Strategist | Brian and Beyond | Twin Cities Metro | 2016-Present

  • Provide creative services to individuals and businesses such as copywriting, content strategy, social media posting, blogging, and creative writing

  • Client portfolio includes physicians, dentists, local chambers of commerce, chiropractors, business consultants, and CEO advisors

  • Fluent in Facebook, Twitter, Instagram, LinkedIn, and Hootsuite

Content Strategist | Dravallo| 2018-Present

  • Providing digital copywriting and content strategy services to individuals and businesses, including dental practices, physicians, therapy practices, and tradespeople

  • Working with elite designers, developers, and SEO strategists to crack the code to creativity

Senior Copywriter & Content Strategist | FindLaw, part of Thomson Reuters | Eagan, MN | 2018-Present

  • Manage a portfolio of over 30 lawyer and law firm clients, handling all aspects of content strategy, paid social promotion, website content creation and revision

  • Oversee vendor and freelance resources to ensure timely completion of on-brand blog posts

  • Use Adobe Analytics platform to monitor web activity, measure results, and inform strategic decisions

  • Mentor junior copywriters and contractors, focusing on resolving challenging customer issues, meeting production goals, and applying industry best practices to their work

Senior Content Strategist, Strategic Accounts | FindLaw, part of Thomson Reuters | Eagan, MN | 2015-2017

  • Promoted to Strategic Accounts team in 2015, where I managed clients with a combined annual spend in excess of $1 million

  • Managed a portfolio of FindLaw’s most lucrative and strategic accounts, planning and fulfilling marketing plans that include social media promotion, website content, blogs, articles, press releases and PPC advertising

  • Created and maintained client branding via multi-channel marketing that included paid and organic social media campaigns on Facebook, LinkedIn, Twitter, and Google+

  • Built strong relationships with internal and external stakeholders, including Account Managers, Sales Consultants, Firm Partners, and Firm Marketing Directors

Senior Content Strategist, Agile Fulfillment | FindLaw, part of Thomson Reuters | Eagan, MN | 2013-2014

  • Founding member of the Agile Fulfillment team at FindLaw; a close-knit group that worked in a pod structure to meet the needs of high-touch clients with challenging portfolios

  • Partnered closely with internal colleagues such as Graphic Designers, Project Managers, and Digital Marketers to create compelling marketing solutions for attorneys and law firms

Senior Copywriter | FindLaw, part of Thomson Reuters | Eagan, MN | 2011-2012

  • Served as a key resource for handling escalated situations and provided positive resolutions for customers

  • Provided content expertise for FindLaw’s expansion into Canada, Great Britain, and Ireland in 2011-2012

  • Identified process and product improvement needs, recommended solutions, and implemented changes

  • Interviewed content team candidates and assisted with on-board training and mentoring

Copywriter | FindLaw, part of Thomson Reuters | Eagan, MN | 2008-2011

  • Produced high-quality, effective Internet marketing copy for attorneys and law firms while adhering to the deadlines of a fast-paced production environment

  • Obtained pertinent information from clients using strong interview skills, leading to highly usable marketing copy with a strong rate of conversion